Swapto is a global financial technology platform making it easier to move, convert, and spend money across borders.
We connect crypto to everyday financial life, giving people a simple, seamless way to exchange value, make payments, and access the money they need, wherever they are.
We are building a world where moving money feels effortless, not complicated.
Swapto: Where every swap just works.
Swapto is looking for a Growth Lead to own and build the company’s next phase of user, transaction and revenue growth.
This is a hands-on leadership role for someone who can combine growth strategy, experimentation, community-led distribution, affiliates, creators, partnerships and product-led growth to build repeatable acquisition channels across Africa and other priority markets.
You will be responsible for identifying where growth can come from, testing and scaling the right channels, improving conversion across the customer journey, and working closely with Product, Engineering, Design, Marketing and Operations to turn customer and market insights into measurable growth.
A major focus of the role will be developing scalable distribution through Web3 communities, affiliates, referral programs, creators/KOLs, ecosystem partnerships and market-specific growth initiatives.
You will be expected to move comfortably between strategy and execution, from analysing customer cohorts and channel economics to recruiting partners, designing incentives, launching experiments and tracking performance.
Own Swapto’s growth strategy across acquisition, activation, retention, transaction volume and revenue.
Build and scale community, affiliate, referral, creator/KOL and partnership-led growth channels.
Identify and develop relationships with relevant Web3 communities, creators, affiliates and ecosystem partners across priority markets.
Design and run structured growth experiments across product, marketing and distribution channels.
Develop market-specific growth strategies based on customer behaviour, local communities and competitive dynamics.
Work with Product, Engineering and Design to improve onboarding, activation, conversion and repeat usage.
Build and optimise user journeys across acquisition, KYC, first transaction, repeat transaction and retention.
Establish and monitor key metrics including CAC, activation rate, conversion, retention, transaction frequency, transaction volume, LTV and channel ROI.
Use quantitative and qualitative data to identify opportunities, diagnose funnel drop-offs and improve channel performance.
Develop appropriate attribution and reporting systems for growth initiatives.
Manage digital acquisition channels where relevant, including paid social, search, email and retargeting.
Recommend growth budgets and allocate resources toward the highest-performing channels.
Build growth playbooks, operating processes and, over time, the wider team required to scale successful initiatives.
Report clearly on performance, insights, learnings and next actions
We are particularly interested in candidates who can demonstrate measurable ownership of growth outcomes, not just campaign participation.
Strong experience in growth, user acquisition, growth marketing, product marketing or go-to-market within fintech, crypto, payments, consumer technology or another high-growth digital product.
Demonstrated experience building or scaling acquisition channels that produced measurable growth in active users, transaction volume, revenue or retention.
Strong understanding of community-led growth, affiliate programs, referral systems, creator/KOL partnerships and ecosystem-led distribution.
Experience acquiring and retaining transacting users, ideally within African or emerging markets.
Strong understanding of growth economics including CAC, LTV, conversion, retention, payback and channel ROI.
Experience designing and evaluating experiments rather than relying only on campaign execution.
Ability to analyse funnels, cohorts and customer behaviour and translate insights into action.
Experience working cross-functionally with Product, Engineering, Design, Operations and Marketing.
Strong commercial judgement and comfort making decisions with imperfect information.
Ability to operate independently in an early-stage or fast-moving environment.
Strong relationship-building skills and the ability to engage community leaders, creators, partners and external stakeholders.
Existing relationships across the African Web3, fintech, creator or community ecosystem would be valuable.
Experience managing budgets, external partners or growth teams is preferred.
Strong written and verbal communication skills.
Success in this role is not measured by awareness, followers or registrations alone.
We are looking for someone who can build repeatable and economically sustainable growth channels that increase:
Our recruitment process is designed to understand both your experience and how you think about growth problems.
Application Review – We review your experience and relevant background.
First Interview – A conversation focused on your growth experience, ownership of previous initiatives and overall role fit.
Technical / Functional Review – A deeper discussion around growth strategy, acquisition channels, analytics, experimentation and how you would approach a real Swapto growth problem.
Final Interview – A conversation with the leadership team to discuss strategic fit, working style, expectations and next steps.
Final Decision – Selected candidates will be contacted regarding the offer and onboarding process.
