Crand Technologies is a global product ecosystem turning digital wealth into real-world freedom through human-first solutions like Dtunes, which lets users instantly convert digital assets, fund virtual cards, and make seamless local and cross-border payments.
Role Overview
We are looking for a Customer Lifecycle Marketing Manager to own and optimize customer engagement across the entire lifecycle, from onboarding and activation to retention, loyalty, and reactivation.
This role focuses on driving growth through personalized, data-driven marketing campaigns that increase engagement, improve retention, and maximize customer lifetime value.
The ideal candidate understands customer behavior, segmentation, marketing automation, and performance optimization.
Key Responsibilities
Lifecycle Campaign Strategy
Design and execute lifecycle marketing strategies across email, push notifications, SMS, and in-app messaging.
Build personalized journeys based on user behavior and lifecycle stage.
Align lifecycle campaigns with overall marketing and growth objectives.
Onboarding & Activation Marketing
Develop onboarding communication flows that drive early adoption and first-value moments.
Optimize welcome sequences and educational content.
Increase activation rates through targeted messaging.
Engagement & Retention Marketing
Create engagement campaigns to encourage repeat usage and feature adoption.
Develop loyalty and rewards programs to strengthen customer relationships.
Deliver personalized offers and value-driven messaging.
Reactivation & Win-back Campaigns
Design win-back campaigns to re-engage dormant users.
Use behavioral triggers to reintroduce value and incentives.
Continuously test and refine reactivation strategies.
Segmentation & Personalization
Develop dynamic customer segments based on behavior, demographics, and transaction patterns.
Implement personalization strategies that improve relevance and conversion.
Use lifecycle data to deliver the right message at the right time.
Performance Optimization & Analytics
Monitor campaign performance and lifecycle metrics.
Conduct A/B testing to optimize messaging, timing, and channels.
Track KPIs including retention, engagement, conversion, and customer lifetime value.
Cross-Functional Collaboration
Partner with Product to drive feature adoption and usage.
Work with Customer Support to incorporate customer insights into messaging.
Collaborate with Brand & Content teams to ensure consistent voice and value delivery.
Requirements
3+ years experience in lifecycle marketing, CRM marketing, or growth marketing.
Proven experience running automated marketing campaigns.
Strong understanding of customer segmentation and personalization.
Experience with marketing automation and CRM tools (Clevertap, Customer.io, Mailchimp, Intercom,etc).
Strong analytical and performance optimization skills.
Why Join Us
Opportunity to drive measurable growth and customer engagement.
Work in a fast-paced, data-driven environment.
Shape lifecycle marketing strategies for a growing digital platform.
Competitive compensation and growth opportunities.
Preferred Qualifications
Experience in fintechor digital platforms.
Knowledge of behavioral marketing and customer psychology.
Experience with push notification strategy and mobile engagement.
Familiarity with experimentation and conversion optimization.
Key Performance Indicators (KPIs)
Customer activation rate
Retention & repeat usage rate
Campaign engagement & conversion rates
Customer lifetime value (LTV)
Churn reduction
Reactivation success rate
Introductory Stage
Cultural Fit Assessment
Executive Review
